When B&N Cakes reached out to me to design their identity I was thrilled. Who doesn’t like cake after all? We jumped on a call to discuss what they needed and after establishing that I sent them over a questionnaire which they filled out thoroughly. Then I drafted a proposal and contract and we started working on the project. The first thing that we started working on was the logo. They wanted a clean and professional looking logo, not the cliche logos that most of their competitors had like cake/cupcake silhouettes, whisks and spatulas. They wanted to look premium but still affordable and have a hand made, playful happy feeling. I explored a lot of options and narrowed it down to 3 which I presented to them on mockups in different situations to see which logos worked the best in real world examples.