Brand Identity
A logo is not the only thing that makes up your brand. A brand identity combines all the visual aspects that define it. That can be anywhere from typography and colour palette to print collateral, packaging and web design.
It’s important at first to address all the invisible brand elements such as brand postitioning, messaging, etc. and then go to the visuals. A brand identity can be playful or serious, bold or friendly. It enables you to speak to your audience with confidence and pride. A strong brand identity is consistent throughout all brand touchpoints and reinforces your brands core values and beliefs.